second: they have a full maternity section.
third: they have LOTS of Free People & Anthropologie.
(aka: you can get a full months worth of clothes for less than the regular price of one FP or Anthro item)
fifth: it's great for everyday wear. like, i reach for these clothes to get dressed everyday, not just for special occasions.
but its great for special occasions too. especially if you love Farm Rio like I do.